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	<title>thomas fitzgerald.net &#187; Show</title>
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		<title>Apple and the importance of Macworld Expo</title>
		<link>http://www.thomas-fitzgerald.net/2010/02/08/apple-and-the-importance-of-macworld-expo/</link>
		<comments>http://www.thomas-fitzgerald.net/2010/02/08/apple-and-the-importance-of-macworld-expo/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 14:39:52 +0000</pubDate>
		<dc:creator>thomasfitzgerald</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Expo]]></category>
		<category><![CDATA[Macworld]]></category>
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		<description><![CDATA[Chris Breen over at Macworld talks about Macworld Expo which starts this week without the participation of Cupertino: &#8220;&#8230;it’s a particularly significant episode of Expo because Apple will not be counted among the participants. You know what this means: No Apple announcements or booth, no Steve-led keynote, fewer vendors, and little front-page coverage. Yet when [...]


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			<content:encoded><![CDATA[<p><a href="http://www.macworld.com/article/146182/2010/02/macworld_expo_importance.html">Chris Breen</a> over at Macworld talks about Macworld Expo which starts this week without the participation of Cupertino: </p>
<blockquote><p>
&#8220;&#8230;it’s a particularly significant episode of Expo because Apple will not be counted among the participants. You know what this means: No Apple announcements or booth, no Steve-led keynote, fewer vendors, and little front-page coverage.</p>
<p>Yet when I put my selfish desires aside, I care very little about Apple’s absence. Because, for me, what Apple does and doesn’t do at Expo makes up a small portion of the value I derive from it.&#8221;</p>
</blockquote>
<p>He makes some interesting points and it&#8217;s well worth a read. Personally I think we might see Apple release a few (or even one) thinks to coincide with Expo in a low key press release. I&#8217;m hoping for Aperture 3.0 (although I&#8217;ve almost given up hope on that one). Still, you can but dream!</p>
<p>From <a href="http://www.macworld.com/article/146182/2010/02/macworld_expo_importance.html">MacUser</a>.)</p>


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