8 February 2010 0 Comments

Apple and the importance of Macworld Expo

Chris Breen over at Macworld talks about Macworld Expo which starts this week without the participation of Cupertino:

“…it’s a particularly significant episode of Expo because Apple will not be counted among the participants. You know what this means: No Apple announcements or booth, no Steve-led keynote, fewer vendors, and little front-page coverage.

Yet when I put my selfish desires aside, I care very little about Apple’s absence. Because, for me, what Apple does and doesn’t do at Expo makes up a small portion of the value I derive from it.”

Tags: , , ,