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Do you make a sound when you back up like that ?

Daniel Eran Dilger from Appleinsider, commenting on the story doing the rounds yesterday, where Apple publicly stated that AppleInsider’s previous article from the day before was complete bull…

The site (Cnet) reportedly received an official comment stating, “Final Cut Pro is the first choice for professional video editors and we’ve never been more excited about its future. The next version of Final Cut is going to be awesome and our pro customers are going to love it.”

….

Dalrymple’s conclusion was not based on anything reported by AppleInsider, nor are the prosumers who buy Final Cut Express or Studio likely to be using iMovie or expecting an iLife-style app.

Dalrymple also speculated that, due to the presence of iMovie and Final Cut Express, “the Final Cut team should be free to concentrate on more high-end features.” The information provided to AppleInsider by person with inside knowledge of Apple’s plans does not support Dalrymple’s speculation.

Oh well, then I guess your inside source is more reliable than a direct “No” from the company. However, and this is the best bit… he goes on to say that it’s “to early to worry” and that:

“The fact the Apple’s Professional Applications Design Group is still hiring a Senior Visual Interface Designer and Senior Human Interface Designer to help design future iterations of its “high-visibility applications that are used daily by creative professionals working in post-production,” as reported by AppleInsider last week, makes it clear that the work on Final Cut’s future direction is both still under way and still targeted to serve the needs of professionals.”

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Apple scaling Final Cut Studio apps to fit prosumers ?

From Apple Insider:

“Apple’s Final Cut Studio suite of video post production apps is getting a significant makeover to better target the software to the mainstream of Apple’s customer base rather than high end professionals.

According to a person with knowledge of Apple’s internal Pro Apps plans, the company has shuffled around management within the Final Cut team in order to retarget its efforts to more closely match the needs of the majority of its customers. Apple’s Mac customer base has steadily shifted from desktop models to notebooks, while also broadening out from a high end creative niche to a wider installed base that includes more prosumer and advanced home users. “

I find this highly unlikely. While it’s possible that Apple may add some prosumer features there’s no way they’re going to kill one of their most successful software businesses. There has been fears for the future of Final Cut Pro from many industry professionals I’ve talked to and I suspect that this rumour is just a manifestation of those fears. I could be wrong but I really don’t think they will do this.

[UPDATE] Yep, bogus.

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Top 10 New Features of Aperture 3

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Aperture 3 is an amazing upgrade. People had begun to worry about the future of the software, as it was two years since the last version came out, but I can see now that they’ve been doing some major work under the hood. I feel silly for doubting Apple’s commitment to the product now. What I find interesting though is that some of the features Apple has chosen to highlight as part of the marketing bumph, namely places and faces, while understandable from a marketing point of view, are not the software’s greatest additions. They really have put a lot of thought into this release and it addresses pretty much all the concerns most people had about it. It more than bridges the gap with Lightroom. There are so many new features though that it can be difficult to get your head around all of them. So then, here are my top ten, in reverse order !

10. Support for sRaw and mRaw

Owners of Canon’s DSLRs can now use the reduced size RAW format with Aperture. This has long been a bone of contention, as Lightroom had supported this feature. If you own a Canon DSLR with a high megapixel count, now you too can shoot at half the resolution, just the way your Camera manufacturer intended.

9. Import GPS Data from iPhone Photos

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WordPress 2.9 is Out

For those of you out there who are running their blogs on WordPress then you probably already know this but 2.9 has been released, and it seems like a major upgrade. Of biggest interest to me is the new image tools (especially for my little photo site!) although there is a lot more they need to do on that front. Anyway, I haven’t heard of many issues with it yet, so I’d say it’s fairly safe to upgrade. I use a lot of plug-ins on this site so I’m a bit weary, but I’ll probably brave it later today.

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Mac Update Holiday Bundle

Check out MacUpdate Promo Holiday Bundle. I had bought one of their bundle’s before and so keep getting emails whenever they release a new one. I normally don’t pay that much attention to them but there’s some good applications in here for a very low price. Certainly worth getting hold of are PathFinder, Socialite, Drag Thing and Speed Download. Oh, and iPod rip is pretty handy to have too. I was just about to buy socialite as my trial was ending so now I get a bunch of other stuff too! See, sometimes it pays to read your junk mail.

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BetterTouchTool

Following up my earlier review of the magic mouse, and thanks to Don in the comments for pointing it out, BetterTouchTool is a small application for OS X that gives you a third mouse click with the Magic Mouse. It does more than that though. It allows you to do all sorts of custom gestures. For example, now If I put my whole hand on the mouse for a second it brings up the application switcher, and swiping down with two fingers is the equivalent of hitting the end key. It’s pretty cool and worth checking out if you have a magic mouse.

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Amazing Google Chrome Ad

Check out this amazing intro to google chrome. Ingenious.

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Chrome

Mac Beta of Chrome is now available

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