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Do you make a sound when you back up like that ?

Daniel Eran Dilger from Appleinsider, commenting on the story doing the rounds yesterday, where Apple publicly stated that AppleInsider’s previous article from the day before was complete bull…

The site (Cnet) reportedly received an official comment stating, “Final Cut Pro is the first choice for professional video editors and we’ve never been more excited about its future. The next version of Final Cut is going to be awesome and our pro customers are going to love it.”

….

Dalrymple’s conclusion was not based on anything reported by AppleInsider, nor are the prosumers who buy Final Cut Express or Studio likely to be using iMovie or expecting an iLife-style app.

Dalrymple also speculated that, due to the presence of iMovie and Final Cut Express, “the Final Cut team should be free to concentrate on more high-end features.” The information provided to AppleInsider by person with inside knowledge of Apple’s plans does not support Dalrymple’s speculation.

Oh well, then I guess your inside source is more reliable than a direct “No” from the company. However, and this is the best bit… he goes on to say that it’s “to early to worry” and that:

“The fact the Apple’s Professional Applications Design Group is still hiring a Senior Visual Interface Designer and Senior Human Interface Designer to help design future iterations of its “high-visibility applications that are used daily by creative professionals working in post-production,” as reported by AppleInsider last week, makes it clear that the work on Final Cut’s future direction is both still under way and still targeted to serve the needs of professionals.”

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Apple Confirms Media Event

Apple Confirms Media Event

The much rumoured January 27th Apple media event has been confirmed by Apple. The company sent out official invites which showed an Apple logo with a splash of colours and the tag line “Come See our Latest Creation”. Note it says “Creation” singular. Anyway, it will in all likelihood be the unveiling of the over-rumoured tablet. Soon, the suspense will all be over and the complaining about what it doesn’t have can start !

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The Most Ridiculous Tablet Rumour Yet

I’ve been doing my best to avoid the whole tablet rumour scene, because for the most part the predictions are too vague and random for any of them to really hold weight, with the possible exception of the WSJ’s recent assertion of a media event on January 27th. I couldn’t help myself though when I came across this gem from Cult of Mac this evening:

According to reader Tom: “I just heard [to] be ready for a steep learning curve regarding the “new” Apple product about to be released [and its] interface. This person is an employee of Apple and had just had a meeting regarding some of the new things coming. He/She would not go into details, but did say that he/she hoped we liked learning.”

Okay, here’s your first clue: Since when has Apple ever made anything (other than its Pro Apps) that required even a shallow learning curve? And secondly, random unnamed friend of of a random reader? Really? Is that what we’re resorting to now? I heard from a friend who talked to a guy who supposedly worked on the tablet too (seriously) and I know that everything he told me could be true but it’s probably not. Still, I’m not going to go around creating attention grabbing headlines, especially when the premise is completely out of sync with everything Apple has ever done. Still, whatever floats your boat. Shame on the numerous websites who re-blogged this obvious nonsense.

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About that “Aperture X” Rumour

A few days ago someone spotted an upcoming book in Amazon’s database for an unreleased version of Aperture due out next year labelled “Aperture X”. This immediately began speculation that the next version of Aperture would be called “Aperture X” rather than the obvious “Aperture 3″. Then, today Hardmac.com had a story claiming that a source has confirmed to them that it will indeed be called Aperture X and that it is being named as such to bring it into “alignment” with OS X’s naming. They also suggest that the date on the Amazon listing is fake and that it will be changed once the product is released.

In my opinion all of this (apart from the actual book) is nonsense. First of all there’s the name. The use of the letter “x” is standard practice when you don’t know the number you want to use or you don’t want to reveal that number. I’ve spoken to a few writers and they all confirm that this is standard practice. Then there’s the claim that the name change is to bring Aperture into “alignment” with OS X. This also makes no sense what so ever. Aperture has never existed as an OS 9  programme, and OS X has used the X in its name since it’s first version years ago. There’s nothing to align? It doesn’t make any sense. People are seeing two and two and coming up with 10. (or X) Quicktime was called Quicktime X because Apple were jumping it to version 10.0. Somehow I doubt that Aperture is going to jump from version 2 to 10.

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Nvidia And Apple to part ways?

I just came across this interesting rumor thanks to a tweet from Ian Betteridge. Short version: Apple have told Nvidia to go stick their gpu’s where the sun don’t shine. On the face of it this seems unlikely, considering how fundamental Nvidia GPU’s and architecture seems to be to Apple’s latest Laptop Line Up. But then there’s this page on Apple’s support website about the Nvidia Graphics failures that I like many others was the unfortunate victim of. What’s surprising about this is the language from Apple:

“In July 2008, NVIDIA publicly acknowledged a higher than normal failure rate for some of their graphics processors due to a packaging defect. At that same time, NVIDIA assured Apple that Mac computers with these graphics processors were not affected. However, after an Apple-led investigation, Apple has determined that some MacBook Pro computers with the NVIDIA GeForce 8600M GT graphics processor may be affected. If the NVIDIA graphics processor in your MacBook Pro has failed, or fails within three years of the original date of purchase, a repair will be done free of charge, even if your MacBook Pro is out of warranty.

This seems uncharacteristically bitter for a support document. You can sense the seething anger filtering through in that, so I guess it’s not beyond the realms of possibility that Apple will say goodbye to Nvidia for a while. Apparently Dell have already told them to shove it. I also can’t help but wonder if Apple’s takeover of PA semi might lead the company to start doing their own GPU designs, as other manufacturers haven’t exactly been jumping on board with enthusiastic Mac support. Interesting times ahead.

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Crazy Apple Acquisition Rumors

There’s been a couple of fairly unbelievable rumors floated recently, that seem to be somewhat unlikely. The first is that Apple plan to buy Electronic Arts. I find this highly unlikely. While Apple is certainly making inroads into the hand held gaming space, EA’s portfolio covers a range of platforms and it just doesn’t seem like something that Apple would be interested in.

Even more unbelievable is the rumor that they plan on buying Twitter. This just seems rediculous. Great and all as Twitter is, Apple have shown no interest in social networking what so ever and I can’t see a single reason why the company would want control of something like twitter, other than possibly keeping the service out of another company’s hands, or as a showcase for apple server technologies, but both seem equally as unlikely. Move along, nothing to see here.

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Quad Core 17

The headline sounds like a cheesy sci-fi movie, but here’s an interesting theory for you. Could Apple have held off on a new 17″ version of the Macbook Pro in order to release a quad core version? Intel have released quad core chips so it is possible. Now that would be nice. Very Nice.

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Rumor: Mac OS X 10.6 to debut at WWDC 08?

From TUAW:

Apple may be working to seed developers with an early build of Mac OS X 10.6 at this year’s WWDC. 10.6 will not include any new significant features from 10.5; instead, Apple is focusing solely on “stability and security.”

It’s possible I suppose, but I’m not sure how likely. Then agin, it would make sense with the whole two bridges thing (from the WWDC invite). Anyway, not long to go now!
[Read Rumor: Mac OS X 10.6 to debut at WWDC 08? - The Unofficial Apple Weblog (TUAW)]

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