Ever since Steve Jobs launched the new Apple Laptops at a special event in Cupertino recently, one story has done the rounds with quite a degree of ferocity, and it has nothing to do with the Notebooks that were released. During the Q&A session afterwards, when asked why there were no Blu-Ray drives in the new notebooks Steve Jobs responded by saying that currently Blu-Ray was “a bag of hurt”. This comment has unsurprisingly been seized upon by many and twisted and contorted to mean a dozen different things. Once again, though, the dialog surrounding this has shown that there is quite a lot of misinformation floating around in cyberspace about Blu-Ray and this gave the format’s detractors another opportunity to jump on their collective soap boxes spread the myths about the format, most of which are simply not true. In light of this what follows is a look at some of the most common perceptions about Blu-Ray and why they’re wrong.