thomas fitzgerald.net » Advertising

The Hypocrisy of Gizmodo

thomasfitzgerald — Tue, 04 May 2010 15:32:31 +0000

Given the recent complaints made by Gizmodo that they are being unfairly targeted by law enforcement officials over the iPhone incident, I think you might find this article interesting.

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1000fps Pedigree Commercial

thomasfitzgerald — Wed, 03 Mar 2010 11:01:01 +0000

Check out this amazing commercial for pedigree, shot at 1000 frames per second on the Phantom. No related posts. No related posts.

For those complaining about Apple’s Windows 7 Ads…

thomasfitzgerald — Sat, 24 Oct 2009 15:06:10 +0000

For all those people who think Apple shouldn’t be running competitive ads against the Windows 7 launch because it’s bad taste, here’s what Microsoft pulled when Sony launched the PS3. Or how about setting up a windows 7 booth across the road from the Japan Linux Symposium ? So, I really don’t think Microsoft needs defending from “big bad Apple” over a few ads when they’re mild compared to the stunts Microsoft has pulled over the years when its competitors launched products.

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Another Amazing Web Ad from Apple

thomasfitzgerald — Tue, 29 Sep 2009 10:29:45 +0000

An amazing “banner” ad that appeared on IGN for the iPod Touch. Whoever comes up with these deserves some sort of award.

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Clever Ads

thomasfitzgerald — Mon, 17 Aug 2009 11:27:33 +0000

Some very clever commercials from the UK Government’s “Get On” campaign

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Amazing Stop Motion Video for the Olympus Pen

thomasfitzgerald — Fri, 10 Jul 2009 10:43:38 +0000

This is an amazing piece of work. Celebrating 50 years of the Olympus Pen:

Note the blurb on the you tube page:

“This is the PEN Story in stop motion. We shot 60.000 pictures, developed 9.600 prints and shot over 1.800 pictures again. No post production! Thanks to all the stop motion artists who inspired us. “

Just amazing.

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IE8 “Sick” Commercial

thomasfitzgerald — Thu, 02 Jul 2009 12:22:14 +0000

Unbelievably this is an actual commercial for IE8. It really makes you wonder who is responsible for microsoft’s advertising. Don’t be surprised if this is gone soon.

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Interesting perspective on Microsoft’s Ads

thomasfitzgerald — Wed, 06 May 2009 17:30:34 +0000

Shawn King writes an interesting article for Mac Observer on the recent round of commercials from Microsoft and makes some good points.

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The More Bizzare Aspects of Microsoft’s Commercials.

thomasfitzgerald — Sat, 25 Apr 2009 11:02:25 +0000

Things keep occurring to me about Microsoft’s “Laptop Hunters” series of commercials that just don’t make any sense, so here’s a completly random list of some of the stranger aspects of these commercials:

1. There is no mention of Windows anywhere in the Commercial, except as a graphic at the end. Considering this is what Microsoft is selling, the ad contained virtually no reference to the product actually being sold.

2. They seemed to be driving the message that the operating system didn’t mater. They made no distinction between macs and PCs other than on price, implying that what was important is only the cost of the hardware, which they don’t sell. So, in a way, they were undermining the value of their own product. (Windows, in case you’d forgotten)

3. They effectively told people not to buy Premium computers. Since these too run Windows, they are telling people not to buy (indirectly) their product.

4. Since Macs can also run Windows, why even try to get people not buying them in the first place? Why not get people who buy a mac to also buy windows?

5. The ads seem more like a television equivalent of flame-bait than actual advertising. The only effective result from this can be to get people talking about PC vs Mac. If this is the case then it has worked.

6. Why go after Apple at All? Microsoft has nearly a 10 to 1 market share advantage over Apple. Most of Microsoft’s revenue comes from the low end and business sectors, two areas where Apple doesn’t even compete. It like using a sledge hammer to squash a fly on a different elephant. It makes it seem like a personal attack rather than something motivated by business.

7. The biggest potential thorn in Microsoft’s side going forward is Netbooks, many of which don’t run Windows. By selling the concept of “cheaper is better” they are, in a round about way encouraging the sale of cheaper computers, and hence their actual serious competition in Netbooks.

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Fictional Script for a Get a Mac Ad to counter Microsoft’s Commercials

thomasfitzgerald — Sat, 18 Apr 2009 07:16:43 +0000

I was thinking yesterday morning about Microsoft’s latest commercials and this popped into my head. Just a little humor, so take it as such !

Mac: Hey pc, why so glum

PC: (Sighs) My own software provider doesn’t even like me any more.

Mac: What ?

PC: Haven’t you heard ? They’re telling everyone I’m cheap. They say your cool but I’m cheap. Ha. Do you know how that makes me feel?

Mac: Come on pc. It can’t be that bad

PC: Oh yeah. Last night that hot laptop from accounting cancelled dinner on me. Said she didn’t want to be left with the bill. (shakes head) I mean me cheap ? Do they realize how much I spent on anti virus software last year alone ?

Mac: Come on pc. I’ll take you to dinner

PC: Really

Mac: Sure. I’ll even let you pick up the check

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