Apple and the importance of Macworld Expo
Chris Breen over at Macworld talks about Macworld Expo which starts this week without the participation of Cupertino:
“…it’s a particularly significant episode of Expo because Apple will not be counted among the participants. You know what this means: No Apple announcements or booth, no Steve-led keynote, fewer vendors, and little front-page coverage.
Yet when I put my selfish desires aside, I care very little about Apple’s absence. Because, for me, what Apple does and doesn’t do at Expo makes up a small portion of the value I derive from it.”
He makes some interesting points and it’s well worth a read. Personally I think we might see Apple release a few (or even one) thinks to coincide with Expo in a low key press release. I’m hoping for Aperture 3.0 (although I’ve almost given up hope on that one). Still, you can but dream!
From MacUser.)
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