Okay, we all know companies are often exaggerating with their marketing spin. Nevertheless something immediately struck me about Apple’s tag-line for their newly released iPod shuffle. The Line goes: “The first music player that talks to you”. Obviously this references the new player’s ability to speak the current track using Apple’s “Voice over” technology.
So what’s the problem? Well, if the whole speaking tracks thing sounds familiar, it’s because Apple’s own iPod nano has a similar feature called “spoken menus”. I’d share a link to the relevant page on the Nano product pages but the only reference is in the tech specs . In a nut shell it’s a feature for eyesight impaired people that speaks the name of the menus, including song titles on your iPod nano. So the new shuffle could hardly be called “The First music player that talks to you.”
You wouldn’t mind if it was some obscure mp3 player from an equally obscure far east manufacturer that had some speech capabilities, but it’s Apple’s own iPod nano, and they made a biggish deal about it when they launched the nano last autumn. So you have to ask, what the hell were the PR people thinking? Anyway, I’m sure Mac Fanboys are at this moment trying to come up with some way that this line is technically correct and Apple has done no wrong but it’s a pretty big and glaring contradiction.
Anyway, if they try to use that line in advertising in the UK they’ll surely fall foul of the misleading advertising laws.
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you are dumb who cares have you ever tryed to sit there and come up with logos no its acctually pretty hard and so what there made by the same company maybe you should get a life ahhaha