AppleInsider | Apple shooting for autumn launch of film rental service – report:
The Financial Times on Sunday said that the service, due to launch sometime this fall, could be significant for the Cupertino-based electronics maker if it manages to sign up enough studios. The more studios, the more premium film content the company could offer shoppers at its ubiquitous iTunes Store.
Individual films on the iTunes service would fetch $2.99 for a 30-day rental, the financial paper said. Each film download would be governed by digital rights-management software that would allow users to transfer the movie “from a computer to at least one other device such as the video iPod or iPhone.”
If this is true this could be very significant for Apple and its users, and would certainly be another huge boon for the Apple TV. It will be interesting to see if this brings any more studios to the table too. Meanwhile those of us outside the USA are still waiting patiently for itunes movies and tv shows.
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