Silicon Color, the company that makes the Final Touch grading system that we use at work has been acquired by Apple. What this means for the product is yet unclear, but it has an eery sense of familiarity, reminding me of the day when Apple bought nothing real (Shake). Final Touch is a superb piece of software, or at least it could be. In it’s current incarnation, it’s a little rough around the edges, belying it’s unix heritage. Apple will either keep developing this as a seperate product, or they will roll the technology into final cut studio. Either way, it provides them with a complete end to end solution, as proper colour grading tools were all that they were missing form the complete package.
Expect the mac web to blow this out of all proportion with all sorts of crazy theories. Id say there are a lot of worried people out there tonight. On the one hand you have extremely highly paid colourists worried that now everyone will be able to grade (or at least think they can) and then you have existing customers worried about the future of the product. In the end, this can only be a good thing. Apple have the resources to put behind final touch and make it the software it is trying so desperately to become.
Interesting times ahead.
Technorati Tags: Apple, Blog, mac, technology, television
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