Apple and the importance of Macworld Expo
Chris Breen over at Macworld talks about Macworld Expo which starts this week without the participation of Cupertino:
“…it’s a particularly significant episode of Expo because Apple will not be counted among the participants. You know what this means: No Apple announcements or booth, no Steve-led keynote, fewer vendors, and little front-page coverage.
Yet when I put my selfish desires aside, I care very little about Apple’s absence. Because, for me, what Apple does and doesn’t do at Expo makes up a small portion of the value I derive from it.”


I had wanted to wait a little while since the iPad was launched to let the implications sink in a bit before trying to write about it. I have had so many thoughts flying around my head about Apple’s new device over the last week that I haven’t really known where to start. The more I read about it the more enthusiastic I get about the iPad. I also get equally annoyed about some of the stupid things that are being written. One thought keeps resonating with me though: the iPad isn’t really a computer. At least not in the traditional sense. (I know that technically it is a computer) Instead you should think of it more as a device that happens to do computing tasks. Let me explain.


